Kraft Brings Back The Man With The Golden Voice
By Samantha Abernethy in News on Feb 10, 2012 8:40PM
Remember Ted Williams? In January 2011 he was homeless in Columbus, Ohio, but when videographer for the Columbus Dispatch discovered his "golden voice" he quickly became an internet star. He voiced an ad for Kraft, but the stardom got to be too much, and Williams fell back on alcohol.
After a tumultuous year and a couple of visits to rehab, Williams now has a cozy home in Brooklyn that he shares with his girlfriend and sober living coach. And now Kraft is bringing Williams back to lend his honey-coated vocal cords to their Valentine's Day campaign. AdAge writes:
In a three-day Valentine's Day campaign for Macaroni & Cheese, Kraft will direct consumers to tweet love messages with the hashtag #VoiceOfLove. Mr. Williams will record personalized videos in response to some of the tweets, in which he will read back the original tweet using his golden pipes.
There were reports of a Ted Williams reality show, but we never saw what came of that. You can hear Williams' voice at the end of the Kraft ad below.