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Arcade Brewery Hosts "Beer Potluck" To Raise Startup Funds

By Chuck Sudo in Food on May 8, 2012 3:40PM

2012_5_8_arcade.jpg Among the many breweries on track to enter the local market in the near future, Arcade Brewery is hoping to stand out among the throng by making their customers a part of the creative process. Using design challenges posted on their website, Arcade will ask customers to get involved in the creation of the company's beers, ranging from labeling and design to ingredient selection. They've even enlisted in artists and writers such as Tony Moore (The Walking Dead), Seibei and Jason Aaron to create back stories and standout art for their beers.

Like many local startups, Arcade has turned to Kickstarter to raise a portion of their startup funds and has raised close to $9,800 since it launched in late April. They've also planned a fundraiser from 7-11 p.m. May 12 at Threadless headquarters. And Arcade is pulling out all the stops.

They've invited Martin Atkins—best known for his work with Ministry, Pigface, Killing Joke and Public Image Ltd.—to DJ. Other acts scheduled to appear are Ones Bent to Zeros, Prom Band, and the comedy sketch team Comedy Think Tank.

If you're in need of a haircut, Rock Razors Scissors will be on hand to give them. Local independent video game designers showing off some of their new games including Octodad: Deadliest Catch, the sequel to the splash hit Octodad! by developers Young Horses and POP developed by Rob Lach.

Arcade is also billing this event as a "beer potluck." Anyone who shows up is invited to bring their favorite beers to drink and share.

There is a suggested $20 donation at the door and all proceeds will go toward funding startup costs for the new brewery. Arcade will need every cent they can get at this point: they were scheduled to brew on contract with New Chicago Beer Company at The Plant in Canaryville before New Chicago left that location.