Andrew Bird Causes Twee Universe To Collapse In On Itself

By Jon Graef in Arts & Entertainment on May 30, 2012 5:40PM

Andrew Bird premiered the new video for "EyeonEye," from his latest album, the not-bad-but-not-particularly-surprising-either Break It Yourself on Etsy, the online handmade marketplace. And thus, the twee universe practically imploded.

Check out this description of the video, on the Etsy page:

When director Yu “Ewan” Morita first read the lyrics to Andrew Bird’s “Eyeoneye,” he was immediately reminded of the magic that occurs inside the human body. Using the concept of antithesis, Ewan decided to play with textural contrast for the video, using soft, fuzzy felt pieces to construct internal organs. Working together, he and Andrew also incorporated the space outside the body, drawing inspiration from lyrics like “wear it inside out” and “wring it out.” The final concept expanded to include additional contrasting themes: day and night; black and white; micro and macro.

Whether you think the concept is inspired or if you want to punch everyone involved in the face after reading the above paragraph, you can watch "EyeonEye" for yourself below. Break It Yourself is out now.