Red Meat Market Wants To Make Sustainable Carnivory Social

By Samantha Abernethy in Food on Jun 7, 2012 7:15PM

Red Meat Market is a new social platform for "conscious carnivores" interested in organic, humanely-raised meat.

The details will be revealed next week, but RMM promises an exciting fusion of traditional, high-quality butcher shop offerings and the latest social technologies to cultivate a community of "steak-holders," including: farmers/ranchers, artisan/niche processors, institutional food buyers, chefs/restaurateurs, butchers & consumers.

RMM is having a launch party Thursday, June 14 at Goose Island's Clybourn Brewpub. RSVP for free, grab a gratis pint of Green Line Pale Ale, sample grass-fed meaty treats and then "Meat Up" and mingle with fellow conscious carnivores to learn more about how you can help support a better food system.

Red Meat Market is the brainchild of Mark Wilhelms (President & Founder) and Bartlett Durand (Founding Partner) of Black Earth Meats. Wilhelms is a Wisconsin native and long-time entrepreneur in Chicago's Web development and digital marketing services space. Durand is a lawyer-turned-Zen-foodist. Learn more about him in this segment of Michael Gebert's The Butcher's Karma, in which Durand says, "I'm trying to reintroduce the mechanism for bringing reverence back to the table."

If you're looking for a little money and extra meat, you could even apply for this part-time job as a Red Meat Market Man, too.

Thursday, June 14, 6 p.m. to 10 p.m., Goose Island Brewery - Clybourn
1800 N Clybourn Ave., Free with online RSVP