Weekend Diversion: These Moments

By Amy Cavanaugh in Arts & Entertainment on Jul 15, 2012 5:30PM

Video credit: Zachary James Johnston.

Pitchfork isn't just about the music—Chicago-based Johalla Projects has put up two large scale installations with the goal of shifting "the mood and environmental aesthetic of the festival and make the experience as much about the effects of ambiance and atmosphere, as the music."

Andrea Jablonski covered trees in the VIP area with hundreds of balloons, while Matthew Hoffman installed the letters THESE MOMENTS next to the Blue Stage. The above video is of Hoffman's installation.