Derrick Rose Unveils New Shoes, Gets Emotional

By Samantha Abernethy in News on Sep 13, 2012 9:10PM

Image via adidas.

This morning Derrick Rose launched his new logo, apparel collection and his latest sneaker: The D Rose 3 signature basketball shoe. However, as talk turned to his season-ending injury and his family and Chicago, Rose got more emotional and even shed a few tears. The logo itself was designed with Rose's life in Chicago in mind. Adidas writes:

The new D Rose logo features three petals that revolve around the letter "D" and number "1" in the center. The personal meaning behind the logo is twofold. First, each petal is unique and represents Rose's fast, creative drives to the basket, which he honed with physical play on the courts of Murray Park in the Englewood neighborhood of Chicago. The logo also pays homage to his family - with mother Brenda in the center of the Rose and his three brothers Reggie, Allan and Dwayne as the petals - who guided him from that neighborhood to NBA superstardom.

The new gear is available Oct. 4 and is available for pre-order now. Watch video of the full event below. Things get serious about 23 minutes in. Or watch an abridged version below.