White Sox Lowering Ticket, Parking Prices Next Season

By Chuck Sudo in News on Oct 18, 2012 9:40PM

The Cubs aren't the only baseball club slashing ticket prices in 2013. The White Sox announced today they're cutting prices to individual games and season tickets in an attempt to get the turnstiles spinning more next year.

The Sox will drop or keep the same prices for 87 percent of season tickets, with 54 percent dropping by an average of 26 percent. Bleacher seats are dropping 32 percent and outfield reserved seats by 30 percent. With the shutdown of the CTA Red Line South Branch happening next year, the cost of parking around Sox Park is being reduced to $20 next season, as well.

ESPN Chicago reports the cuts stem from a study commissioned by the team that showed fans aren't coming to games because they believed ticket prices are too expensive, in addition to personal economics and life changes. The White Sox spent much of the season in first place in the AL Central yet failed to draw two million fans to The Cell for the first time since 2004.

White Sox VP of marketing Brooks Boyer said corner seats in the lower deck will be available for $20, and upper deck corner seats will go for $7 for all home games, except for Opening Day and the two games next year against the Cubs.