Oprah Lays Groundwork For Organic Products Line
By Samantha Abernethy in Food on Nov 12, 2012 7:20PM
Oprah Winfrey filed several patent applications for "Oprah's Organics," revealing the icon's latest business venture.
A spokesperson for Winfrey told the NY Post, “The trademarks were filed for Oprah’s farm on Maui to enable the farm to grow and distribute produce on Maui and throughtout the Hawaiian Islands.”
The filings are to use the name for bath soaps, sunscreen, massage oils, hair products — and also for organic salad dressings and frozen vegetables, soups, beverages and snack dips. Applications for “Oprah’s Farm” for a beverage and catering service and “Oprah’s Harvest” were also submitted for this fall.
The lady who could turn a stale memoir into a bestseller hasn't had quite the same luster since she ended her show, left Chicago and started her own network, which struggled for ratings in its first year.
The media icon still has the magic touch, though, so this will surely make waves in the organic industry. Fortunately the term "organic" already starts with an "O," so she won't have to change the term altogether.