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Gilda's Club Madison Changing Name Because College Kids Don't Know Who Gilda Radner Is

By Samantha Abernethy in Arts & Entertainment on Nov 28, 2012 10:40PM

Several outposts of cancer support group Gilda's Club are changing the name of their organization because college-age girls don't know who Gilda Radner is. Gilda's Club Madison is the fourth group to change its name; it will become Cancer Support Community Southwest Wisconsin in January.

Executive director Lannia Syren Stenz told the Wisconsin State-Journal Madison is changing its name because, "We want to make sure that what we are is clear to them and that there’s not a lot of confusion that would cause people not to come in our doors."

"One of the realizations we had this year is that our college students were born after Gilda Radner passed, as we are seeing younger and younger adults who are dealing with a cancer diagnosis," Stenz said.

First of all, if today's young people aren't familiar with Radner's work, that's just sad. Her name is commonly mentioned alongside the likes of Lucille Ball and Carol Burnett. The Detroit native was a Second City player in Toronto before she joined the original cast of Saturday Night Live, aka the Not Ready For Prime Time Players. If you're one of these so-called "young people," cruise the videos in the gallery above and acquaint yourself.

Radner died of ovarian cancer in 1989. Her final work was the autobiography It's Always Something — named for her character Roseanne Roseannadanna's signature saying — and its delightful audiobook.

The theory behind Gilda's Club's format was inspired by Radner's lighthearted approach to the disease, specifically when she called cancer "membership to an elite club I'd rather not belong to." Her husband Gene Wilder started the organization, and it's core tenet is "no one has to live with cancer alone." If you're not familiar, this is what Gilda's Club is all about:

Gilda's Club Chicago is a support community for men, women and children living with cancer, and families and friends. We offer a place where members join together to give and receive support.

...

Cancer happens to the entire family and its social network, so club membership is extended to include all who are impacted by cancer.

And what's in a name, anyway? Does it matter as long as the organization does good work? Do you know who Susan G. Komen is? Well she wasn't even a celebrity, and the organization bearing her name has invested $2 billion toward finding a cure for breast cancer.

Komen's sister started the organization bearing Susan G. Komen's name as a way to keep her sister's memory alive and to fulfill her promise to "do everything in her power to end breast cancer forever." If our "young people" are unfamiliar with Radner, that's all the more reason to keep the name on the company's welcoming red doors.

UPDATE: While many of the organization's affiliates are changing their name, Gilda's Club Chicago has vowed to keep Radner's name. "Gilda’s Club Chicago will remain Gilda’s Club Chicago in honor of the courageous way Gilda, and all of our members, live with cancer." said LauraJane Hyde, CEO, Gilda’s Club Chicago.