Next Breaks Bad (With Help From Friends) In Vegan Promo Video

By Chuck Sudo in Food on May 8, 2013 8:30PM


Next has become as noted for the amazing promo videos they produce for their ever-changing menus as the menus themselves. For their latest reinvention, Grant Achatz, Dave Beran and company are making a 180-degree turn from their rich and decadent "The Hunt" and going meat-free.

Tickets for "Next: Vegan" are already sold out, but the promo video for it is as absurd and whimsical as "The Hunt" was serious and brooding. Think of it as a change in the season: "The Hunt" represents the depression of winter; "Vegan" the promise of spring.

Achatz and partner Nick Kokonas receive assists in the video from Yusho's Matthias Merges, Tavernita's Ryan Poli, NAHA's Carrie Nahabedian, GT Fish & Oyster's Guiseppe Tentori and Erick Williams of MK.