The Chicagoist will be launching later but in the meantime please enjoy our archives.

Next Breaks Bad (With Help From Friends) In Vegan Promo Video

By Chuck Sudo in Food on May 8, 2013 8:30PM


Next has become as noted for the amazing promo videos they produce for their ever-changing menus as the menus themselves. For their latest reinvention, Grant Achatz, Dave Beran and company are making a 180-degree turn from their rich and decadent "The Hunt" and going meat-free.

Tickets for "Next: Vegan" are already sold out, but the promo video for it is as absurd and whimsical as "The Hunt" was serious and brooding. Think of it as a change in the season: "The Hunt" represents the depression of winter; "Vegan" the promise of spring.

Achatz and partner Nick Kokonas receive assists in the video from Yusho's Matthias Merges, Tavernita's Ryan Poli, NAHA's Carrie Nahabedian, GT Fish & Oyster's Guiseppe Tentori and Erick Williams of MK.