The Chicagoist will be launching later but in the meantime please enjoy our archives.

Video: Drench Yourself In 'Beerfume'

By Anthony Todd in Food on May 14, 2013 9:20PM

How often have you giggled at those ridiculous, trying-to-be-evocative-in-a-vague-way perfume commercials? They are invariably filmed in black and white, feature plenty of tossed hair and water, and generally confuse you about what product is actually being sold. Well, this is the best one yet.

The folks at Louis Glunz, the Chicago-area beer distributor, showcase their sense of humor with this amazing parody commercial for "Beerfume." Instead of an expensive scent, beerfume is just... beer. All over you. Watch it — and we dare you to ever forget the gaze of that man crawling towards you.