Scratch 'N’ Sit: MCA Debuts Playful Bus Stop Ads
By Marielle Shaw in Arts & Entertainment on Feb 9, 2014 5:00PM
The Way of The Shovel at the Museum of Contemporary Art is all about uncovering something more, and new bus stop ads around the city encourage the same sort of excavation. The ads are interactive art in the style of a lotto scratch-off ticket.
Unlike a lotto ticket, you won’t win money or a trip to a sunny beach (because nothing can save us from this winter, of course). But if you have at the ads for long enough, you’ll also uncover a QR code that can be scanned for 2 for 1 admission to the MCA.
Let’s face it—waiting for a bus sucks, pretty much all the time. So the silver scratch off time-killer is bound to be at least a little more interesting. If you’re interested in a little bus boredom busting, take your itchy finger to one of these four locations:
237 N. Michigan Ave., south of Wacker Ave.
2 E. Chicago Ave, at Chicago Ave. and State St.
360 W. Madison St., at Madison St. and Wacker Ave.
55 E. Monroe St., Monroe St. and Wabash Ave.
Of course, once you’ve excavated all the silver scratch off crud from under your nails, head on over to the MCA and check out The Way of the Shovel. We’ve said it once, but we’ll say it again—this exhibit is worth it.