Wednesday Afternoon Diversion: Jean-Claude Van Damme's Coors Light Commercial Reel

By Chuck Sudo in Arts & Entertainment on Sep 17, 2014 8:00PM

Jean-Claude Van Damme has had a star-crossed career; the "Muscles from Brussels" will never regain his late 80s-early 90s box office success but he's able to poke fun at himself these days.

Here's an example: Van Damme donned his look from his film Hard Target—complete with mullet—to film these commercials for Coors Light that aired in Great Britain a few years ago. Few things had me doubled over in pain from laughing like JCVD talking about the time his clothes were stolen by "big sweaty bears," or Van Damme making snow angels while singing Berlin's "Take My Breath Away" while trying to recreate the cool, refreshing taste of Coors Light.

It still isn't enough to get me to buy a six pack of the stuff.