Updated: A Nike Store Dedicated To Michael Jordan Is Opening In the Loop
By Kate Shepherd in News on Oct 22, 2015 9:56PM
More than 30 years after Michael Jordan joined the Chicago Bulls, Nike is opening a store dedicated to his brand in the Loop.
The store, set to open this weekend at 32 S. State St., is part of an effort by Nike to double Jordan brand sales to $4.5 billion by 2020, according to the Tribune.
In the next few years, Nike's planning on expanding the brand to include women's shoes and other sports. Currently the brand still focuses on basketball and mostly makes accessories for women like bags and socks.
"What the Chicago store does as it opens this week and into the future is be a beacon for the best Jordan Brand products available in all four categories," Sarah Mensah, general manager of the Jordan Brand in North America, told the Tribune. "What we heard from consumers is they were seeking a place where they could see everything that the Jordan Brand offers."
The 1,800-square foot store will include merchandise inspired by current NBA stars such as Carmelo Anthony but all of it has been chosen and curated by Jordan himself, according to Mensah.
There will be some local flavor at the store. Local artist Hebru Brantley designed an extremely limited edition pair of Jordan Carmelo Anthony M11s exclusively for the new store.
In addition to the store, there will be a gym called Station 23 for invited guests, mostly teenage athletes, upstairs.
Nike has already opened a Jordan store in New York and plans to open locations in Los Angeles and Toronto.
Updated Oct. 23, 2015: There's already a line of people camping out overnight for the opening of the store: