Behind The Mobile Mini Houses That Rolled Through Chicago Passing Out Italian Sausages
By Kate Shepherd in News on Nov 12, 2015 6:27PM
Johnsonville via AdWeek
Did you get real a free homemade sausage meal from a real Italian grandma, a.k.a. "nonna," last Sunday? Uber and the sausage maker Johnsonville pulled off an elaborate marketing stunt, complete with little houses on pickup trucks and with real "nonnas" to deliver sausage meals, according to AdWeek.
Chicagoans could request an unusual "nonna" option on Uber's home screen last Sunday, and wait for a little house to come by with sausage rigatoni, lasagna or Italian sausage and meatballs. They could also track their nonna Uber on the app's map via a tiny house icon.
Based on the pictures, it looks like everyone involved had a really fun (and delicious) time.
Adweek also shared a video of the ad campaign: