Cards Against Humanity's 'Amazing' Black Friday Deal: $5 For Nothing

By Rachel Cromidas in Arts & Entertainment on Nov 27, 2015 6:34PM

Nothing. Nada. Zilch. That's what $5 will get you at Cards Against Humanity's irreverent online store this Black Friday.

It's the biggest shopping day of the year, and these friendly local game-makers known for their cheeky, mysterious and useless holiday gift items like a lump of coal and literal bull manure, have taken things to their logical conclusion: They're asking customers to give them $5 for nothing in return, besides a symbolic middle-finger in the air to the concept of a price-slashing post-Thanksgiving shopping frenzy. And they're selling nothing else on their website all day.

As with many of CAH's past holiday specials, there's an FAQ to talk you through it:

If I give you $5, will I actually get anything in exchange?
We’re so glad you asked! No.

Why are you selling nothing?
On Black Friday, everybody is selling something. We’re the only company to offer the superior Black Friday experience of buying nothing.

But really, I’ll get something, right?
No, we’re not even taking your shipping address. All we have to offer is nothing.

But I need to buy your game right now.
Sometimes buying nothing is better than buying Cards Against Humanity. This is one of those times.

If I give you $5, what are you going to do with the money?
That’s for us to know and you to find out. We’ll make the announcement soon.

Why would anyone just give you $5?
Because the greatest Black Friday gift of all is buying nothing. We’re offering that for the rock-bottom price of $5. How can you afford NOT to seize this incredible opportunity?

We aren't buying it, literally or figuratively, but we're more than a little curious to see what CAH has planned for the best or worst $5 anyone plans to spend today.