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For 3 Hours Today, Uber Will Deliver Puppies To You

By Mae Rice on Feb 3, 2016 4:45PM

Three puppies cuddling together (photo via Sergey Norin on Flickr)

In anticipation of Puppy Bowl Weekend—known by plebes as “Super Bowl Weekend”—Uber is debuting the Uber Puppy Bowl Wednesday. It's a collaboration between the taxi app, Animal Planet and the Anti-Cruelty Society.

Users who order an Uber through the app between 11 a.m. and 2 p.m. Wednesday will have the option to request puppies instead of a normal car. (Uber recommends users only choose this option if the are in an enclosed, puppy-friendly space.)

The cost, a $30 puppy delivery fee, gets donated to the Anti-Cruelty Society. Animal Planet matches the donation.

Once the user selects the puppy option, puppies—all of them available for adoption—get delivered to the user’s location for 15 minutes of play and cuddles. The puppies will be accompanied by two reps, one from Uber and one from a shelter, at every stop.

Animal Planet's actual Puppy Bowl will be televised on Animal Planet on Sunday, at 2 p.m. CST.