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OK Go's New Music Video Was Shot Entirely In Zero Gravity

By Tankboy in Arts & Entertainment on Feb 11, 2016 3:50PM

OK Go - Upside Down & Inside Out

Hello, Dear Ones. Please enjoy our new video for "Upside Down & Inside Out". A million thanks to S7 Airlines. #GravitysJustAHabit

Posted by OK Go on Thursday, February 11, 2016

We're still patiently waiting for the follow-up to OK Go's last album Hungry Ghosts, and it appears we'll be waiting a little longer since they're still mining that album for singles and videos. The latest is "Upside Down & Inside Out" and continues the band's tradition of stretching the boundaries of the music video format. They've gone from treadmills in their backyard in Chicago and have ended up floating in zero gravity as an airplane flies acrobatic maneuvers to approximate the weightlessness of space.

The band is still celebrating their Chicago roots with the release of the video. They've partnered with Do-Rite Donuts to create a limited edition donut named after "Upside Down & Inside Out." In an email statement from the band the donut creation is described as "an upside down brioche bullseye, dipped in dark chocolate and toasted peanuts - then inverted - filled with an espresso cream and glazed in vanilla bean glaze with peanut bits." That sounds just as mind-bending as the video it's named after!