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ConAgra Paid More Than $100M For Rick Bayless Food Company

By Anthony Todd in Food on Oct 5, 2016 4:13PM

Rick Bayless dishes out food at Taste of the Nation Chicago in 2011. (Photo credit: Toque and Bottle Advisory)

Holy mole, that's a lot of tortilla chips. Rick Bayless and his investors are having a pretty great month. News broke last week that ConAgra has agreed to buy Frontera Foods, the company that makes Bayless-branded chips and salsas. Now we know the purchase price.

The Tribune reports today that the total purchase price was $108.9 million. That's an impressive payout for a food company that started as a tiny boutique chip and salsa maker. No word on how much of that payout actually goes to Chef Bayless, but we can only imagine he had a substantial stake in the company.

In case you care, that much money would buy:

39,032,258 bags of Frontera chips
24,253,897 jars of Frontera salsa
68,062,500 churros at Xoco
8,712,000 mezcal margaritas at Frontera Grill
518,571 tasting menus with wine pairings at Topolobampo