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'Cards Against Humanity' Swipes At Discriminatory BS With Brand-New 'For Her' Version

By Stephen Gossett in Arts & Entertainment on Jul 11, 2017 5:55PM

Corporate marketing can be pretty terrible, especially when marketers trot out hoary old gender cliches to try to up the bottom line. Even worse is when companies straight up price discriminate against women at the same time. Apparently the folks at Cards Against Humanity, everyone's preferred gleefully offensive party game, have noticed these phenomena, too—and they've made 'em center target in their latest clever piss-take campaign.

Just unveiled on Tuesday, Cards Against Humanity for Her— a for-the-ladies version of the game—comes replete with a new product landing page, shot through with a Shutterstock-esque presentation of stereotypically feminine, pamper-y marketing tropes (wine, selfies, facials, etc.). As for the game itself? It's exactly the same as the original. Except it's pink, and costs $5 more. ("Because we're worth it.")

Here's a sample of the tongue-firmly-in-cheek press release:

“We crunched the numbers, and to our surprise, we found that women buy more than 50 percent of games,” said Cards Against Humanity community director Jenn Bane, who has worked in the tabletop games industry for almost five years. “We decided that hey, it’s 2017, it’s time for women to have a spot at the table, and nevertheless, she persisted. That’s why we made Cards Against Humanity for Her. It’s trendy, stylish, and easy to understand. And it’s pink.”

“Women love the color pink,” Bane added.

A good satirical jab, to be sure, and like the best CAH pranks, this one is also motivated by a sense of social/political engagement. (Recall, in March, when CAH creator Max Temkin threatened to purchase and publish Congresspersons' Internet histories after the House voted to roll back online privacy restrictions, or the time CAH shipped 55 gallons of lube to an Oregon militia.) All profits from Cards Against Humanity for Her go to Emily's List, a PAC that works to elect pro-choice Democratic female candidates nationwide.