Saba Debuts New Track With Installation At Riverfront Apple Store
By Stephen Gossett in Arts & Entertainment on Sep 29, 2017 10:17PM
West Side rapper Saba—who dropped one of our favorite records by a Chicago artist last year, or any artist really, with Bucket List Project—just released a new track, and he did so with some pretty sizable hometown fanfare.
A large-scale installation right now stretches across the site of the much-anticipated riverfront Apple store (opening October 20) downtown on Michigan Avenue, sporting written lyrics from Saba's new song, "Where Ideas Sing." The sweeping installation includes the distinctive typography of Matthew Hoffman (he of the ubiquitous "You Are Beautiful" project).
Saba's new single was released through Apple Music, so there's no denying the synergy at play, but it's refreshing nonetheless to see such a prominent campaign/slice of real estate dedicated to a deserving artist.
The first of many creative collaborations to come at #AppleMichiganAve in #Chicago. Lyrics by @sabaPIVOT artwork by @heyitsmatthew pic.twitter.com/LILxjJwMwO
— Angela Ahrendts (@AngelaAhrendts) September 29, 2017
You can check out a closeup shot of the installation over at the Tribune, and sample the track below.
The new single follows last month's "There You Go," which is another Daoud co-production.
[H/T Tribune]