New Speed Skating Sponsor? Steven Colbert

Comedy Central star and former Second City player Stephen Colbert continues to reach new, er, tights of fame. Colbert and his show are now the lead sponsor of the U.S. Speedskating team and "Colbert Nation" will be printed on the team's uniforms.The team was left without financial support a short time before the 2010 Vancouver Olympics when primary sponsor DSB Bank NV declared bankruptcy last month. In stepped Colbert, who won't be sending money directly to the team but has asked viewers and supporters to make donations which can be done via his show's website or the team's website.