If the Chicago Park District can find underwriting, we could see a revival of the Outdoor Movie Festival in Grant Park next summer. That's what Parks Department Superintendent Tim Mitchell said today during a discussion over the Park District's proposed budget for next year. more ›

Last night, Marcus Jordan, son of Bulls legend Michael, made good on his promise to wear Nike shoes during his school's first game, prompting rival shoe company adidas to back out of it's multi-million dollar sponsorship deal with the school. The controversy had started a while ago when Jordan claimed the school, the University of Central Florida, promised him he could wear his father's line of Nike shoes though that directly conflicted with the school's exclusive contract with adidas. According to the Orlando Sentinel: more ›

Comedy Central star and former Second City player Stephen Colbert continues to reach new, er, tights of fame. Colbert and his show are now the lead sponsor of the U.S. Speedskating team and "Colbert Nation" will be printed on the team's uniforms.The team was left without financial support a short time before the 2010 Vancouver Olympics when primary sponsor DSB Bank NV declared bankruptcy last month. In stepped Colbert, who won't be sending money directly to the team but has asked viewers and supporters to make donations which can be done via his show's website or the team's website. more ›

Sometimes, naming-rights deals for parts of stadiums make a fair amount of sense by pairing a sponsoring brand that corresponds to the use of the area and the demographics of the fans. The Bud Light bleachers at Wrigley Field is a good example. more ›