Results tagged “adidas”

Last night, Marcus Jordan, son of Bulls legend Michael, made good on his promise to wear Nike shoes during his school's first game, prompting rival shoe company adidas to back out of it's multi-million dollar sponsorship deal with the school. The controversy had started a while ago when Jordan claimed the school, the University of Central Florida, promised him he could wear his father's line of Nike shoes though that directly conflicted with the school's exclusive contract with adidas. According to the Orlando Sentinel:

He hasn't even played a game yet at his new school and already Marcus Jordan, son of Michael, is grabbing headlines. If Marcus is flying high in Nikes like his father any time soon, it might be at a big cost to his school - the University of Central Florida - who has with a deal with one of the shoemaker's biggest competitors. UCF seems to have painted itself in a corner by promising Jordan he could don his father's line of sneakers while at the same time having an exclusive deal with Adidas (valued at around $2 million) that dictates all players, coach, and staff wear Adidas equipment and apparel, a pretty common-place deal among college athletic programs these days. And, as we know, Nike has a firm grasp on the rights to all things Jordan.

Naperville attorney W. Brand Bobosky is claiming that he came up with "We Not Me" a recent ad campaign used by Adidas. Bobosky is suing the sportswear company for using his copyrighted slogan in their campaign. The multimillion-dollar advertisements featured NBA star Kevin Garnett of the Boston Celtics. Bobosky told the Chicago Sun Times that he tried to negotiate a licensing agreement with Adidas after their advertising campaign launched. "They stonewalled me for 11 months" he said.