Results tagged “cadbury”

Extra, Extra

Kraft, Sara Lee In Coffee Klatch

Crain's reports that Kraft is in talks to sell its Maxwell House brand coffee to Sara Lee. This is part of Kraft CEO Irene Rosenfeld's ongoing efforts to raise enough capital to increase its bid to purchase confectioner Cadbury. That bid now stands at over $16 billion. Kraft has until November 9 to raise $9 billion in financing and make a formal offer for Cadbury to the British Takeover Panel. [Crain's]

Competitor, Council Claim Wrigley Ad Smells Fishy

A new ad for Eclipse gum has producer Wrigley coming under fire from both a competitor - Cadbury - and the Council of Better Business Bureaus. The ad claims Wrigley's Eclipse gum kills germs but the above organizations are calling "shenanigans." Information on the Wrigley website says:

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