Gum seems to be quite the topic lately. The International Chewing Gum Association's website now features a pretty cool Flash site on how gum is made - both sticks and pellets. And you may have heard that chewing gum may help you drop some pounds or make you smarter. (By the way, our very own Wrigley sponsored that research...so take that as you will.) Mental Floss blogged about gum recently and devoted a couple of pages in its most recent issue on the chewy substance. It was this article's story about Chicago's own Wrigley Company that caught our eye.
Is There Gum in Your Mouth? Congrats! You're a Patriot.
Competitor, Council Claim Wrigley Ad Smells Fishy
A new ad for Eclipse gum has producer Wrigley coming under fire from both a competitor - Cadbury - and the Council of Better Business Bureaus. The ad claims Wrigley's Eclipse gum kills germs but the above organizations are calling "shenanigans." Information on the Wrigley website says:
Awesome, Awesome Everywhere
Creepy and awesome? We'll take it. This weird hand art is both fascinating and totally disquieting. Hey, that soccer match one is cool, but this giraffe gets filed under "see you in my nightmares." [via]
Wrigley Unveils Sangria Gum, Other Fruit Flavors
Wrigley announced today at its shareholder meeting that it's redesigning its gum packaging for old-school stick gum (as opposed to pellet gum or tab gum). They're calling it a "slim pack;" it's envelope-style and it holds 15 pieces.

