Results tagged “marketing”

The countdown to Homaro Cantu's big reveal of his "Disruptive Food" project currently stands at 62 days. Today, however, we're gonna give you another reason to follow Cantu on Twitter. More accurately, to sign up for the messaging service yourselves.

It’s no secret that theaters are trying to find a way to engage audiences in the recession, i.e. get people to come to their shows so that they then make money. (It’s not rocket science.) Theaters like the Goodman are probably struggling less than the low-budget storefronts since they have access to more marketing dollars to attract audiences, but we imagine they’re in a similar predicament. The Goodman just launched a new website, which while attempting to be innovative is really nothing more than a large marketing ploy.

Want 'em or hate 'em, the push for the Chicago 2016 Olympics is going to be a big story around here over the next eight months, and especially the next several days as the IOC tours the city. Now comes this three-minute spot promoting Chicago as the host city and the crew at Chicago 2016 finally pulled out the big gun: Michael Jordan. The video is, dare we say, pretty stellar and well put together and only makes us wonder how things would be different if Mayor Daley wasn't leading this charge. [via The Windy Citizen]

With the IOC's April visitation drawing closer, Chicago 2016 is revamping its marketing strategy and took things a step further today by announcing its new tagline, "Let Friendship Shine." In a press release, Patrick G. Ryan, chairman and CEO of Chicago 2016, said:

The fine folks at North Shore Distillery (by the way, their Distiller's Gin No. 11, the second highest-rated American made gin— their Distiller's No. 6 is the highest rated) are looking for some good local artists to help them design some artwork for future advertising campaigns. To that end, they've decided to hold a contest to choose a winning design and want local artists to enter their best submissions.

The Chicago Tribune is teaming up with CPS to form a weekly high school newspaper and website, written for and mostly by high school students. The Mash, as the new paper is tentatively titled, should eclipse the Red Eye in terms of quality and worthwhileness almost immediately.

Last month the Chicagoist food and drink staff gathered at Binny's South Loop for a Riedel stemware seminar led by the current head of the company himself, Georg Riedel. For the better part of two hours, the exuberant Austrian alternately enraptured and berated his attentive audience, preaching the gospel that his Vitis stemware line (vitis being the Latin word for "vine") would make drinking any wine a religious experience. At one point we half-expected Riedel to proclaim, "If Jesus had this stemware at za vedding vere he turned vater into vine, it vould make za vine better!"

For all you whiskey buffs out there, now you can vote on your favorite brands of the past year, as well as your favorite and most hated marketing campaigns, at the 2007 Drammies.